The audience of the AmoMama site is more than 21 million readers. The content of the site is designed for women, most of whom are older than 45 years. News with a minimal political bias is published, and articles use consultations of prominent Ukrainian psychologists in cooperation with the HelpSMI platform. The platform currently operates in the United States, France, Germany, Spain, Canada and Latin America. In addition to textual content, Amomama creates videos for Facebook and YouTube pages with a total of more than 500 million views per month.